Queen-sized. because one size doesn't fit all
The path isn't always as direct as we'd like, but the overall direction is clear: The world is, slowly and thankfully, becoming ever more inclusive and accepting. And with that, with ever more places for diverse travellers to safely visit, experience and enjoy.
But the travel community is one of diverse, multi-faceted individuals, with preferences, tastes and needs to match. We at 60by80 understand that. We help travellers create their itineraries, brands adapt their positioning and service providers design their offerings accordingly. Queen-sized. 60 by 80.
SERVICES
ITINERARIES
Overwhelmed by the amount of information online? Struggling to find relevant recommendations? Having difficulty prioritizing within the available time and budget?
Let us know what you and your travel companions are looking for - don't be shy, we've heard it all before - and what the constraints are. We can put it all together for you efficiently.
BRANDING
Want to enhance your standing with diverse travellers? Is it a challenge to make your support seem genuine and authentic? Concerned about how to handle any potential backlash?
Real support goes beyond rainbow flags and Pride sponsorship. Let us help you work out a credible stand on diversity, inclusion and equality for your brand. And how to back it up.
SERVICE DESIGN
How well do you really understand your customer journey? And how critical touch points and what defines a best-in-class experience may differ between different groups?
We can help you identify the happy path and transform your customer experience. From optimisation of the most critical touch points to a holistic customer journey re-engineering.
For management consulting service please visit lateralcontext.com
ABOUT US
WHO
A mix of analytical and creative talent with backgrounds in management consulting, brand strategy and digital. Plugged in and untethered. Living like locals globally.
WHY
The diversity of travellers doesn't fit into a standard box. So we started 60by80 (60" by 80" = queen-sized) to publish diverse city guides that also ventured well beyond the rainbow. But publishing gets boring and ambitions bigger. So now this.
HOW
No job is ever too small or too big. Only occasionally too dull. We thrive on challenges. And should the task exceed our in-house bandwidth or capabilities, well, then we draw on our trusted network for external resources.